Provided by Pantone
January, 2022: Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, today introduced a new blue shade, PANTONE® 17-3938 Very Peri, a dynamic periwinkle blue hue with a vivifying violet-red undertone as the Pantone Color of the Year selection for 2022. Blending the faithfulness and constancy of blue with the energy and excitement of red, this happiest and warmest of all the blue hues introduces an empowering mix of newness.
Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE® 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE® 17-3938 Very Peri places the future ahead in a new light.
“As we move into a world of unprecedented change, the selection of PANTONE® 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,” says Leatrice Eiseman, Executive Director, Pantone Color Institute. “Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE® 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”
Very Peri, the color selected as our Pantone Color of the Year 2022 will be added into the Pantone Fashion, Home + Interiors Color System, the most widely used and recognized color standards system for fashion, textile, home, and interior design.
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