Owners, Kendra and Joel Wiland.
February 2020: As Elizabeth Taylor once said, “Jewelry has the power to be the one little thing that makes you feel unique.” J. David Jewelry, located in Broken Arrow and South Tulsa, is anxious to help you find or create a sentimental piece of jewelry sure to be treasured for years to come.
Owned by Joel and Kendra Wiland, J. David has been one of the Tulsa area’s top choices for all of its jewelry needs for the last 25 plus years. “We opened our first store with only three rings and $500,” recalls Landon Wiland, who serves as marketing director. Many years and faithful customers later, they are the premier jeweler for anyone wanting to give a unique, forever gift.
Twice a year, Joel travels to the diamond-trading capital of the world, Antwerp, Belgium, to hand-select diamonds that will be used to create one-of-a-kind pieces for his customers. This year, Israel will be added to the list for the process of finding the perfect gems.
Sales Associate Debbie Keener assists a couple looking for just the right ring.
“Like snowflakes, no two diamonds are alike,” explains Landon. Joel goes directly to the source rather than buying more expensive gems in bulk. “One of the benefits of shopping with us is that we treat each customer like a member of our family,” says Landon, adding that their attention to personal service and finding customers the best value is what often sets them apart from other jewelers.
Customer-focused service is something that is taken to heart at J. David. As soon as you enter the store, you are greeted by a jewelry expert, ready to help. “One of our most popular services is custom jewelry design,” explains Landon. While many stores offer the same service, J. David invested in technology early on, which makes the entire process painless. You can either start the design process on their website or visit the store to work with a designer to create your one-of-a-kind piece. Once it’s designed on the computer, a 3-D printer is used to produce the custom piece for review. “It’s a very detailed replica, down to 1/1000 of an inch that allows customers to see every detail of their design,” says Landon, adding that process can take anywhere from two to five weeks.
Landon goes on to explain that being a jewelry designer is much like being a miniature architect. “Everything not only has to look good but has to be structurally sound so that it will stand the test of time.”
Jewelry case showcasing a selection of gifts and accessories.
Most of J. David’s customers initially come in for their first real jewelry purchase, often an engagement ring. After working with the staff and seeing the attention to detail and care that goes into each client relationship, customers often return for those life events when jewelry makes the perfect statement.
Besides custom jewelry, J. David has many pieces ready to be purchased for those last-minute gifts. Good advice for Cupid, shop early as Valentine’s Day is right around the corner. They also do jewelry repair (regardless of where it was purchased), battery replacements and appraisals, all without ever leaving the store.
Regardless of your budget, there is a gift to match. One of the more popular gifts is one that Landon created when he was only 11 years old – their own line of candles. Landon explains that he went through the family change jar and divided the money equally among the family. His dad decided to make it a teaching moment and taught Landon about investment and creativity. Landon originally wanted to put a diamond at the bottom of each candle, but eventually came up with the current version where each candle has a gemstone melted right in the candle wax. Several have a half-carat diamond. The candles are $40 and profits go to The Little Lighthouse, a Tulsa-based school for kids with special needs.
Casey Kelly carefully examines a piece of jewelry that has been brought in to be repaired.
J. David has two locations. One in Broken Arrow at 613 N Aspen and one in South Tulsa at 8200 E 101st St. Hours are Tuesday through Friday from 10-6, and Saturday 10-5. Follow them on Facebook, Instagram and Twitter.
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