By: Gretchen Blackmon | Category: In Our Communities | Issue: October 2025
Graphic courtesy of Braums and Make-A-Wish Oklahoma.
This holiday season, Braum’s is teaming up with Make-A-Wish Oklahoma to bring joy and hope to children across the state through a heartwarming new initiative: Sweet Wishes.
From November 1 through December 24, 2025, Braum’s will donate $1 to Make-A-Wish Oklahoma for every letter to Santa dropped off at any Oklahoma Braum’s location up to 100,000 letters. These letters, written by children and families, will help fund wishes for Oklahoma children facing critical illnesses, turning holiday cheer into life-changing experiences.
“This is a meaningful way for families to get involved and give back by simply writing a letter,” said Drew Braum, President and CEO. “Every letter to Santa becomes a symbol of hope, helping Make-A-Wish Oklahoma create unforgettable moments for children who need them most.”
The campaign encourages schoolteachers and parents to get their students and young children involved while teaching them the importance of giving back. Whether it’s a classroom activity or a family tradition, writing letters to Santa becomes a powerful act of kindness.
“We’re thrilled to partner with Braum’s on Sweet Wishes,” said Deborah McAuliffe Senner, President and CEO of Make-A-Wish Oklahoma. “This initiative not only spreads holiday magic but also helps us fulfill the heartfelt wishes of children across our state.”
Letters can be dropped off at any Oklahoma Braum’s location. Together, we can make this season sweeter for everyone.
Make-A-Wish Oklahoma is a 501(c)3 nonprofit organization dedicated to granting life-changing wishes for children with critical illnesses. Since our founding in 1982, Make-A-Wish Oklahoma has consistently provided hope, strength, and joy for over 4,200 brave children and their families, including under-reached populations from all 77 counties.
For more information follow Braum’s and Make-A-Wish Oklahoma on social media.
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