By: Kristy White | Category: Restaurants | Issue: March 2016
Stuart Myers is the new vice president of marketing for Mazzio’s LLC.
Tulsa-based Mazzio’s LLC, the owner and operator of Mazzio’s Italian Eatery and Oliveto Italian Bistro, has named Stuart Myers, an experienced restaurant industry veteran, as its new vice president of marketing.
Myers has more than 25 years of experience in national restaurant marketing, including field/local store marketing, promotions, brand and product development.
As vice president he will oversee the company’s daily marketing, advertising and PR efforts in both the corporate and franchise-owned locations.
“We are thrilled that Stuart is joining us to lead our marketing team,” said Sheri Miksa, president and CEO of Mazzio’s. “As a career marketing executive, he has led marketing teams for a number of franchised restaurant chains, including major pizza brands. He brings fresh perspective, extensive industry experience and best-in-class marketing skills to help us continue to build our sales and grow our brands into the future.”
For the past 10 years, Myers owned and operated United Marketing Communications, an award-winning marketing and media agency in the Dallas area specializing in the pizza industry. His company received numerous awards, including Pizza Hut Agency of the Year in 2008 as well as being named Papa Murphy’s agency for new store openings in 2013.
But one of the greatest strengths Myers brings to the Tulsa company, according to Mazzio’s, is his ability to think “outside the pizza box.” His wealth of knowledge has led him to increase sales and profits not only for pizza franchises like Domino’s Pizza, Pizza Hut, Papa Murphy’s Take ‘N’ Bake Pizza but also for leading regional and national restaurant franchisors/brands that include Church’s Chicken, Dairy Queen, KFC, Long John Silver’s and Freddy’s Frozen Custard.
“I’m very excited to be a part of the Mazzio’s team,” said Myers. “I’m eager to get settled in, involved with the community and become more familiar with everything the Tulsa area has to offer.”
Myers knows how important it is to be active in the community, and he has also taken that belief to the next level with his leadership in national industry organizations. He served as vice president of marketing for the International Pizza Hut Franchise Holder’s Association, as well as working with franchisees representing more than 4,200 domestic Pizza Hut locations in the development of system marketing initiatives, regional and local media programs, and sales-building initiatives.
Most importantly, Myers said he understands the importance of Mazzio’s amazing history and loyal following. The corporation was founded in Tulsa by the late Ken Selby in 1961 and ownership remains in his family today. With nearly 140 restaurants now in nine states, Tulsa-based Mazzio’s LLC is the parent company of the Mazzio’s Italian Eatery and Oliveto Italian Bistro brands.
Mazzio’s Italian Eatery’s 134 locations offer fast service and convenience, great value and high quality menu items served in a warm and inviting casual setting. The Oliveto brand has three locations in two states – the fast-casual dining concept offers wood fire pizzas, pastas, salads as well as a vast wine selection featuring 20 bottles under $20.
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