McDonald’s Now Has Breakfast All Day

Breakfast fans everywhere are happy McDonald’s is now offering a limited breakfast menu any time of day.

By: Jim Butcher | Category: Restaurants | Issue: October 2015

Franchisee owner Tim Rich welcomes you to the All-Day Breakfast, a major change in McDonald’s restaurants in the United States. Rich and his wife, Patty, own five 
McDonald’s locations in Green Country, which began offering a limited breakfast menu in September. 

Franchisee owner Tim Rich welcomes you to the All-Day Breakfast, a major change in McDonald’s restaurants in the United States. Rich and his wife, Patty, own five McDonald’s locations in Green Country, which began offering a limited breakfast menu in September. 

For the past couple of weeks, the 79 McDonald’s restaurants in Green Country have been enjoying an edge on the chain’s 14,300-plus locations in the United States, by offering a limited breakfast menu beginning on September 14. On October 6, the McDonald’s chain goes nationwide with all-day breakfast, after franchisees voted to approve the proposal.  
“I’m excited about the menu change,” said Tim Rich. He and his wife, Patty, own five McDonald’s locations: three in Owasso, plus Claremore and Mannford. “I’m excited about McDonald’s listening to the customers who have been asking for an all-day breakfast menu for a long time,” Tim said.
Tim noted that McDonald’s has been experimenting with this idea at several different locations across the country. “One location was in San Diego, and we visited their facilities in order to get a better understanding of what was involved in the operation, and especially what it took for a transformation.”  
The all-day menu will be limited to a couple of breakfast sandwiches, pancakes, and sides. McDonald’s restaurants will serve either the McMuffin or biscuit sandwiches — not both — depending on local preferences, according to the company. Restaurants serving McMuffin sandwiches will serve only three kinds: egg, sausage with egg, and sausage. Those serving biscuit sandwiches will also have three options: bacon, egg, and cheese; sausage with egg; and sausage. Pancakes, sausage burritos, yogurt, and oatmeal will also be on the menu. McGriddles and bagels will not be available. Hash browns may be available at some restaurants.
McDonald’s is limiting the menu to prevent kitchens from getting overwhelmed by cooking breakfast and burgers at the same time. The chain previously said it doesn’t serve 24-hour breakfast because its grills aren’t big enough to handle breakfast and lunch items. Corporate said it comes down to the sheer size of kitchen grills. “They simply don’t have the room for all of our menu options at one time, especially considering we use our grill to prepare many items on our breakfast menu.”
Franchisees are adding equipment like extra grills and toasters to accommodate the new breakfast hours. Rich said it is quite expensive to expand breakfast hours.
Tim Rich has been a part of the McDonald’s family for 48 years, since he was 16 years old. He worked for McDonald’s for 20 years, through his college years and into his 30s, before becoming a McDonald’s franchisee and spending the next 20 years to the present time as an owner. To Tim, being a part of McDonald’s is all about offering choices in quality, whether it is in employment, value or food. “Eating right is about making right choices, and we offer plenty of great options – nine fruits, grilled chicken, salads – even our hamburgers are made with lean meat, and have been since the franchise started in 1955.”
He emphasizes that hamburgers are cooked onsite with nothing added but salt and pepper at cooking time, putting to rest the myth that McDonald’s receives its food already cooked and just warms it up.
McDonald’s uses real eggs and butter, water that is charcoal filtered not one but five times, top-notch orange juice, and biscuits and pies from the local Bama company. All ingredients and nutritional information are available on tray liners and packaging, as well as on the website, www.mcdonalds.com. “You can make good or poor choices anywhere, even at home,” said Tim. “We want to make sure we offer plenty of good choices.” And choices are what a Tim Rich-owned McDonald’s is all about – choices that help you get the best value for your money.


The limited breakfast all day menu will feature favorites including the Egg McMuffin, the Sausage McMuffin and hash browns.

The limited breakfast all day menu will feature favorites including the Egg McMuffin, the Sausage McMuffin and hash browns.

Jim Butcher Profile Picture

About Author Jim Butcher

Jim Butcher is a retired, award-winning newspaperman who continues to write as a freelance writer and photographer. He owned the Tulsa Front Page weekly and was executive editor to Neighbor Newspapers' 13 metro newspapers. Currently, he writes for Value News and has become a paid assignment screenwriter, along with a University of Oklahoma professor who wrote Brad Pitt's first feature film. His award-winning screenplay is on the historical Osage Indian Murders of the 1920s.

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