Big Town Fashion, Small Town Charm

By: Ashley Waitkus | Category: Retail | Issue: November 2018

Cari Bohannon, Owner, District on Main.

Cari Bohannon, Owner, District on Main.

Opened in 2012, The District on Main has all the frills of an upscale, big city boutique perfectly paired with small-town charm. Like its name, originally Nesting Necessities and Boutique, the store has evolved over the years until owner Cari Bohannon purchased the building across the street from the first location. Built in 1909, the recently restored store has all the character and charm of a classic the small-town main street, a feeling perfectly matched by the character and charm of Cari and her staff. The comfortably laid back, yet upscale boutique serves as a one-stop shop for gifts and clothing for Claremore residents. Each item in the store is hand selected by Cari who thoughtfully evaluates each selection to ensure The District on Main is always stocked with a variety of both items and prices to match every taste and budget. Cari’s love for her customers is demonstrated in the on-going process of making sure she carries highly sought after brands which are not sold elsewhere in the town. Rather than making a drive to Tulsa or going through the mundane process of ordering online, Claremore residents can instead spend their afternoon being treated like family while purchasing Kendra Scott, Brighton, Tribal Sportswear, Hobo, Uncle Frank, Nora Fleming, and other brands exclusive to The District on Main in the Claremore area.

In addition to the unmatched variety and charm, what sets The District on Main apart from other boutiques is the equally unmatched customer service and dedication to the local community. From sending flowers to a customer after a surgery, to serving on committees at SafeNet and supporting Claremore High School pantry food drive, Cari uses the store as a platform for giving back to her community and fostering friendships with her customers. Her favorite part of owning the store is waiting on customers and helping them “get out of their comfort zone and try new outfits they wouldn’t have thought to consider”. Her goal is for every customer to feel confident in their clothing and eliminate “buyers remorse” by investing her time and honesty into each customer as they shop and try on outfits.

While fashion is a primary purpose for customers returning time and again, the picturesque shop on Will Rogers Boulevard has an expansive variety of items in addition to clothing: jewelry, home decor, Volcano brand candles and products, Finchberry vegan soaps, locally made goat milk soaps, novelty socks, and of course, a collection of both OU and OSU items sure to please fans.

More than just another store, The District on Main hosts events and participates with other community events. Upcoming special events include a November 8th “Girls Night Out” which is a quarterly event offering specials and will include a Holiday Open House this quarter. On November 16th and 17th, the store will be participating in the annual Claremore “Dickens on the Boulevard” and will stay open late until 9 pm. Black Friday and Shop Small Saturday will bring more specials and new inventory. Specials will be announced on the stores Facebook and Instagram.

The District on Main is located at 406 W. Will Rogers Boulevard. For more information, call 918-283-4637, visit their website at or stop by the store Monday - Friday 10:00-5:30 or Saturdays 10:00-5:00.


About Author Ashley Waitkus

Ashley Waitkus is a former mental health counselor and minister who has served in high trauma, high crisis environments for over 12 years. She has a Masters of Arts in Marriage and Family Therapy; her passions include helping people heal, bringing others into a relationship with Christ, and attending festivals with her daughter.

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District on Main, The

For more information, contact:

The District on Main

(918) 283-4637
406 W. Will Rogers Blvd. | Claremore, OK
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