By: Duane Blankenship | Category: Other | Issue: April 2015
The Tulsa New Holland management team includes (L to R): Parts Manager John Asmus, General Manager Kelly Umphrey, Owner Mike McCrate, Sales Specialist Tim McCrate and Service Manager Travis McCrate.
Who doesn’t like first-class products linked with OEM parts and superior, down-home service? Obviously residents of northeastern Oklahoma do. Tulsa New Holland has been doing business on Pine Street for the past 32 years. They are your Tulsa-area headquarters for tractors, outdoor power and hay equipment, and they sell and service outstanding, well-known product lines including New Holland, Mahindra, Cub Cadet, Bush Hog and Woods. Tulsa New Holland Owner Mike McCrate said, “We were the ninth largest Cub Cadet dealer in North America last year.” Cub Cadet has more than 1,300 dealers across the country, and Tulsa New
Holland has been ranked in the top 100 since 2000.
When asked how he got into the “tractor business” Mike responded that he managed the parts department of a Lincoln-Mercury dealership in Alva, Oklahoma while in college, and when he graduated college in 1974, he was hired as parts manager at the New Holland company store in Perryton, Texas. Mike worked for New Holland company 15 years at various locations and in various roles: parts manager, retail sales representative and retail store manager. Mike came to Tulsa in 1986 as store manager at Tulsa New
Holland, and he bought the dealership from New Holland in 1989.
“We’ve become somewhat of a ‘rare bear’ in the industry, in that we are still family-owned and operated and do all of our business out of one store,” said Mike. Two of his sons are part of the operation, and other employees think of themselves as part of the Tulsa New Holland family. Some have been employed by Mike for 10 to 20 years. He is known as a “down-to-earth guy” who respects and appreciates his employees and the successful business the team has built over the years. The respect is mutual.
Kelly Umphrey is general manager of the dealership and came to Tulsa from Michigan in the early 1990s when his brother, who was working for Tulsa New Holland, told him how great Oklahoma was and that he should move here. He also told Kelly that he thought Mr.
McCrate could find a place for him at the dealership. Kelly came to Tulsa without a job, and Mike did offer to employ him for six to eight weeks to do odd jobs including sweeping the shop and painting used equipment. At the end of the “trial period,” he was offered full-time employment. He has served the company as parts department manager and salesman, and was promoted to general manager a little over a year ago.
Other members of the outstanding Tulsa New Holland management team include Travis McCrate, service manager; John Asmus, parts manager; and Tim McCrate, sales specialist.
Tulsa New Holland has an A+ rating with the Tulsa BBB. Whether you’re mowing the yard, maintaining your five-acre spread, or bailing hay, drop by Tulsa New Holland and meet the team. “Once you’ve given us a try,” says Mike, “we think we’ll be your partner for life.”
For more information, contact
Blankenship graduated from the University of Oklahoma and has enjoyed a lifetime career in advertising. He started his own advertising business in 1993 and enjoys creating graphic art and writing. Hobbies include hunting, fishing and pencil drawings. Duane and his wife, Janice, have been married over 50 years and are active in their church and community. He has been a contributing writer for Value News/Values Magazine since 2005.