By: Sarah Mitschke | Category: Automotive | Issue: September 2007
Service Director Mike Whitney (far left) and his service team are ready to serve any BMW owner.
After a suspenseful wait by both employees and customers, BMW of Tulsa has finally opened its doors. The new state-of-the-art BMW facility, located near the Creek Turnpike and South Memorial, officially began serving patrons in July. With its luxurious showroom, air-conditioned service facility, and a deluxe waiting center, complete with a cappuccino maker, BMW of Tulsa customers know they are getting the best treatment in town. Formerly Crown BMW, the new store offers the same great vehicle service it always has but on a larger, more advanced scale.
In addition to its comfortable automobiles, BMW of Tulsa provides high-quality service to all patrons no matter where their vehicles were purchased. According to Mike Whitney, service director, drivers are much better off having their BMW’s serviced at the new BMW of Tulsa instead of at independent repair shops.
All service technicians at the new BMW of Tulsa have undergone extensive training to work on the line of luxury vehicles. Many of which have graduated from BMW’s Service Technician Education Program, also referred to as STEP. To be accepted into the program, technicians are required to meet stringent criteria. Among the requirements are a grade point average of at least 3.2 and a 98 percent attendance during post-secondary automotive technical school. Applicants must also pass a written, general automotive exam, as well as a STEP interview. Following their acceptance into the program, participants undergo six months of BMW training and an additional six months of factory training at one of the eight STEP locations in the United States. All STEP graduates receive regular updates on the latest parts and service technology.
All other technicians at the new dealership have received BMW-specific training. While being employed by a BMW dealership, the technicians were sent to Houston, Atlanta or Ft. Lauderdale to obtain more hands-on experience with BMW vehicles.
BMW of Tulsa’s air-conditioned service drive allows technicians to stay productive and service the high volume of vehicles when the weather outside is hot. This, in addition to BMW-specific software stations, scanning machinery and other high-technology equipment, allows technicians to make extremely accurate repairs to automobiles. With their factory training, technicians are more accurate in diagnosing problems. Service team members know exactly what parts to order and can give customers precise price quotes. As a result, customers buy only the parts needed. “We may not be the cheapest, but we may not be that much higher than independent shops,” Whitney mentions.
Unlike independent automotive shops, a fleet of loaner cars is available by reservation at BMW of Tulsa for patrons whose vehicles undergo major repairs. Additionally, customers receive a two-year, unlimited-mile warranty on all parts. Adding to customer convenience, nearly the entire shop load is done by appointment.
BMW of Tulsa’s trained professionals have the tools, technology and expertise to keep any BMW in its top running order. An unrivalled selection of new and used BMW vehicles, original accessories and parts, as well as BMW-approved tires for every season sets the new BMW dealership apart from the competition.
BMW of Tulsa’s service hours are Monday through Friday from 7 a.m. to 6 p.m. and Saturday from 7:30 a.m. to 3 p.m. For more information, call (918) 663-4444 or visit BMW of Tulsa online at www.tulsabmw.com. For customer convenience, service appointments can be made on the website, and a large inventory of new and used cars, trucks and SUV’s can be viewed. Stop by today. Customers will not be disappointed.