By: Duane Blankenship | Category: Home Improvement | Issue: June 2007
Robbie Williamson of Heartland Ceramics offers the Triple-Shield ceramic coating product for homes and businesses.
Triple-Shield, a three-part ceramic coating product, has been marketed as more durable and better looking than paint. Robbie Williamson, owner of Heartland Ceramics, Inc., says, “Our Triple-Shield ceramic coating product insulates homes better than vinyl siding, and it’s better looking and less expensive.” Williamson has been operating his Broken Arrow-based business since March 2002 and serves Oklahoma and parts of northwest Arkansas and southwest Missouri.
The Triple-Shield system is used residentially and commercially to effectively waterproof, weatherproof and beautify exterior wall surfaces. Williamson says, “It goes on like paint but bonds tightly to almost any surface.” The product also offers superior mildew resistance and high ultraviolet ray reflectivity. It restores and strengthens the surface to which it is applied.
The main difference between the Triple-Shield system and paint is the level of durability. Unlike most paints, Triple-Shield is extremely tough. It is highly resistant to harsh weather, freezing temperatures, atmospheric pollutants, corrosion and condensation. It is flexible and bonds to most building materials, including plywood, primed or galvanized metal, aluminum, tin, copper, urethane, polyester, Styrofoam, fiberglass, concrete, clay, slate and slab. The Triple-Shield ceramic coating product will not chip, peel, crack or warp.
The system’s ceramic finishing coat reflects the sun’s destructive ultraviolet and infrared rays. Heat is directed away from the coated surface. A similar process is used by ceramic tiles on NASA space shuttles to reduce the tremendous amount of heat buildup during reentry from space. Williamson mentions, “What we have is a paint-like product with superior adhesion and a versatility to expand and contract with varying hot and cold temperatures.”
The ceramic coating process begins with the replacement of rotten wood. Surfaces to be coated are then powerwashed to remove any loose, flaking or peeling paint and any oil, grease, residue, mold, mildew or algae. All holes, cracks, valleys and other imperfections are patched and caulked. Areas not to be coated are carefully masked. The Triple-Shield process begins by applying a primer coat followed by two finishing coats of ceramic coating material.
Triple-Shield is an environmentally-friendly, latex-based product. It is available in a wide array of colors and is backed by a 20-year manufacturer’s warranty when applied by Heartland Ceramics’ trained application specialists.
“Our product is a high-end alternative to paint and is not for everyone,” Williamson says. “There will always be people who are skeptics.” Heartland Ceramics has found its customers to be those who take pride in taking care of their homes. The company has received the Better Business Bureau’s Excellence in Customer Service Award the past two years. Williamson was also recently contracted to apply the Triple-Shield system to one of Tulsa’s fine historical homes.
If you want to waterproof, weatherproof and beautify your home, call Heartland Ceramics, Inc. at (918) 259-5005 for a free estimate. Give yourself the freedom of never having to paint again.
Blankenship graduated from the University of Oklahoma and has enjoyed a lifetime career in advertising. He started his own advertising business in 1993 and enjoys creating graphic art and writing. Hobbies include hunting, fishing and pencil drawings. Duane and his wife, Janice, have been married over 50 years and are active in their church and community. He has been a contributing writer for Value News/Values Magazine since 2005.