By: Susan Erler | Category: Retail | Issue: July 2010
Beauty Specialist Jill Steinmetz applies makeup to Beauty Selling Specialist Rebecca Reed at Saks Fifth Avenue in Utica Square.
They have an image. Call it a preconceived notion shoppers have even before they step foot inside the door. Expectations are high, and customers want to have those expectations met. Some companies have done such a good job promoting their business as a place of style, luxury and status that you have no choice but to enter with these ideas on your mind. Saks Fifth Avenue is one such store. Since 1924, Saks Fifth Avenue has become the byword for taste and elegance. In 2010, these ideals are still in place.
Tulsa is lucky to have one of these exclusive specialty stores, located in Utica Square. From the minute you walk in, you realize that this will be a shopping experience different from any other. Cosmetic and Fragrance Sales Manager Julie Hink understands this well. “We have a philosophy for our sales associates,” she explains. “We give each of them in-depth training even before they step on the sales floor. Our focus is superior sales service.”
The cosmetic and fragrance area of Saks is impressive, with a huge assortment to select from, including some items found only at Saks Fifth Avenue. “We carry Yves St. Laurent and Kiehl's brand cosmetics,” says Julie. “These are two of our lines that are exclusive. Saks is the only store in Tulsa to sell Kiehl’s and the only store in the state to sell Yves St. Laurent.” Customers also have the opportunity to purchase Bond brand fragrances. Saks offers over 65 different scents.
In addition to the exclusive lines, they also carry many other lines of popular cosmetics, including Clinique, Estee Lauder, Lancôme’, Bobbi Brown, Chanel, La Mer, Trish McEvoy, La Prairie, Laura Mercier and MAC. It is nearly impossible to not find that perfect shade, blend or color from one of the brands available.
Another unique aspect of the Tulsa Saks store is their locality. Snuggled in the back corner of Utica Square, shoppers experience a peaceful and tranquil setting that sets the mood for what awaits them inside. “Our location adds to our success. This is such a fun and relaxing place to come shop, especially during the holidays,” says Julie. “Shopping here is more than just buying a few items; it is an experience.”
Saks, although steeped in tradition, has recently begun a new tradition. Gone are the days of “makeup artists.” In their place are highly skilled sales associates, all specially trained in every aspect of the shopping experience. They are qualified to help you determine what makeup colors will help you look amazing, and they can continue to serve you by helping in every department of the store. These sales specialists have all the product knowledge necessary to take you from basic skin care to movie star glam with the best makeup out there, and then help you spice up your wardrobe. Personal customer service is exactly what Saks was founded on and is what makes them stand apart from the rest. In fact, this type of focused service is almost like having your very own personal shopper. Where else can you get such pampered attention?
The next time you want to feel as if you are a customer that matters, take the drive to Utica Square and Saks Fifth Avenue. You will wonder what took you so long to visit! Saks is open Monday through Wednesday from 10 a.m. to 6 p.m., Thursday and Friday from 10 a.m. to 7 p.m., and Saturday from 10 a.m. to 6 p.m.