The Tradition Continues

Discount Mike's offers a 20-year tradition of dependable service and discounted prices.

By: Duane Blankenship | Category: Automotive | Issue: February 2008

Discount Mike’s owners, Mike and Patty Gauldin, pose with former founders/owners,Leroy and Virginia Richards.

Discount Mike’s Tire and Automotive had its humble beginnings in 1989 as Eastside Tire & Auto. Founded by Leroy Richards and his partner Vic Taylor, the two began the business on a shoestring budget with two mechanics and a tire man. According to Richards, “We knew Broken Arrow was a nice community and the city was full of good people. Just as we suspected, our hard work, great products, and outstanding service paid off.” After closing the operation for two years during the widening of Main Street, they reopened their doors and business began to boom. Vic Taylor retired in 2002 and Richards retired in 2005 as Mike and Patty Gauldin took ownership of the operation and Discount Mike’s was born.

Today, Gauldin takes pride in Discount Mike’s ability to offer quality tires, a 20-year tradition of dependable service, and discounted prices. In addition to offering Bridgestone, Firestone, Michelin, BF Goodrich, and other dependable brand name tires, their ASE certified technicians provide many services for cars and trucks. Services are never performed without your permission and Mike always tries to get your auto service needs handled as fast as possible while ensuring the highest standards of quality. You will also find an assortment of custom wheels in most popular sizes and styles plus full brake service and wheel alignment equipment doing duty at Discount Mike’s.

“We can perform your vehicle’s scheduled maintenance and still maintain its Factory Warranty,” reminds Gauldin. The business has an impressive lineup of new state-of-the-art service and diagnostic equipment to provide the advanced care demanded by today’s vehicles.

Research has found that filling tires with Nitrogen affords the user fuel savings, increased safety, longer tire life, superior handling, decreased wheel corrosion, and tires will maintain proper inflation 3-4 times longer than when filled with just air. Discount Mike’s offers this service and you’re invited to come by the store to learn more about the benefits of Nitrogen-filled tires. Discount Mike’s operates daily from 7 a.m. to 6 p.m. and Saturday from 7 a.m. to 2 p.m.

Discount Mike’s owner, Mike Gauldin, carries on the outstanding service tradition started by Leroy Richards nearly 20 years ago.

Discount Mike’s will soon begin construction of the store’s new location at 81st and Lynn Lane. It is scheduled to open by the end of the year.

Discount Mike’s wants to be your headquarters for outstanding service and savings on all your tire and automotive service needs.


Mike Gauldin explains Discount Mike’s new Modis diagnostic engine and gas analyzer.

Kevin at Discount Mike’s demonstrates the company’s new on-the-car brake lathe, state-of-the-art technology demanded by many of today’s vehicles.

Proposed new facility for Discount Mike’s at 81st and Lynn Lane in Broken Arrow.

Duane Blankenship Profile Picture

About Author Duane Blankenship

Blankenship graduated from the University of Oklahoma and has enjoyed a lifetime career in advertising. He started his own advertising business in 1993 and enjoys creating graphic art and writing. Hobbies include hunting, fishing and pencil drawings. Duane and his wife, Janice, have been married over 50 years and are active in their church and community. He has been a contributing writer for Value News/Values Magazine since 2005.

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