By: Christy Means-Smith | Category: Consumer News | Issue: March 2007
Owner Cindy Rickard stands in front of her wall of hair bows with a Kalencom diaper bag.
By spring, practically everyone is ready to shed the layers and bring out the lighter clothing. Fashion designers are also inspired by the change of season and almost always seem to bring out the best, brightest colors and the loveliest and cutest styles for the warmer months. Parents in particular take a special delight in purchasing colorful, graceful fabrics for their babies and older children, and Emily’s Playhouse in Claremore is the first stop to shop.
“We carry sizes from newborn to size 16 in girls and size 7 in boys,” says owner Cindy Rickard. “Our store specializes in carrying the latest in well-known brand names and styles.”
All babies are adorable, and even more so when clad in lightweight clothing that moves easily with the child as he or she explores, crawls, walks and runs. In addition to the clothes, Emily’s Playhouse also carries an assortment of baby accessories, toys, first books, shoes, soft blankets to swaddle baby in, and more.
Older children have many styles and brands to choose from; and since the spring also brings weddings, Emily’s Playhouse is the perfect place to not only pick up a formal for a young girl, but a nicely cut suit or tuxedo for young boys, as well. School clothes, play clothes and formal clothes are all available within the store, and some brands include Eddie Bauer and QuikSilver for boys and Laura Ashley, Lipstik, Cach Cach, Roxy for girls, just to name a few. Bathing suits are also on display, sweet and trendy designs by Plaid Fish and Bathing Babes.
Cindy is also very aware that accessories are very important to the overall effect of the outfit. Purses and jewelry (for babies and older girls) are important to a girl’s look; backpacks can be fun and utilitarian. In addition, Cindy’s store boasts a huge array of lace and cloth head bands and hair bows for girls, the majority of which are made by a local company, Bippity Boppity Bows by Karen Swift. “We can also make bows to match a specific dress,” Cindy adds.
Springtime also heralds the end of the school semester, and lots of parents like to buy gifts and special items for their children upon completing another grade. Hello Kitty items are especially popular with girls, while Chicken Socks Activities by Klutz appeal to boys and girls alike. The Webkins Adopt-A-Pet computer game pleases children of several different ages, and there is always a large selection of toys, books, plush animals, bathing items, journals, stationary, collectibles and more.
Of course, Emily’s Playhouse is completely kid-friendly, with set-ups of different toys to keep the young ones busy while the parents shop. From hip and trendy to traditional and preppy clothing, parents and kids alike will be able to find a style that is just the right style at Emily’s Playhouse. The boutique is located at 991 W. Will Rogers Boulevard in the NeMar Shopping Center in Claremore. Regular store hours are from 10 a.m. to 5 p.m. Monday, Tuesday, Wednesday and Friday; 10 a.m. to 7 p.m. on Thursday and 10 a.m. to 4 p.m. on Saturday. For more information, visit the store or call (918) 343-2229.