By: Christopher Davis | Category: Retail | Issue: July 2013
Thomas Stoltzner, Peggy Shield, Peggy Hillhouse and Karen Taylor of Moody’s Jewelry.
Moody’s Jewelry has helped the Tulsa area shine since 1944. With a reputation for fine quality and excellent customer service, this family-owned business is practically a Tulsa area institution.
Thomas Stoltzner has been with Moody’s family since 2001. As manager of the Broken Arrow store, established in 2005, his passion for customer service is contagious. Moody’s Jewelry in Broken Arrow is comfortably customer-centric in its business philosophy, and everything about the intimate store reinforces this approach.
Display cases are perfectly arranged for effortless viewing; almost every diamond, watch, ring or bracelet can be seen from the entrance. The initial view, however, is the only overwhelming aspect of the Moody’s experience. The lighting – a delicate balance for any room showcasing precious stones – is a subtle blend of sunshine and LED installations and encourages customers to linger and bask in the possibilities before them. Strategically placed above display cases, these track lights provide a crisp, yet cool, spotlight for viewing and sizing. Stotzner recalls “the older lights were quite warm compared to the new energy-efficient lights, which give off almost no heat.” He adds that the new lights provide a dry, clean (not yellow) illumination that helps highlight the beauty of the moment. With a wide selection in store, backed with direct access to inventory and jewelers within the other six locations throughout Tulsa, Moody’s in Broken Arrow offers a complete line of jewelry and related services, including repair and individualized orders. Stotzner is confident that he and his team can help celebrate any occasion for any budget.
Stoltzner’s staff includes sales associates Peggy Shield, Peggy Hillhouse, Brian Scott and office manager Karen Taylor. Combined, they count over 88 years of experience in the jewelry business. This deep well of experience is the core of the fun and loving atmosphere inside the store. Stoltzner explains that most of their customers have been dealing with them for years, and he and his team look forward to celebrating all occasions, big or small, with their friends and neighbors in the community.
And that is exactly what this jewelry store feels like – a part of the community. Customers and staff discuss the nuances of diamond cuts and clarity as if they are sharing a glass of lemonade on the patio. Regulars drop by to pick up repairs or new orders and refer to Stoltzner by first name (Thomas) as they thank him. Several customers ask about the absence of the store’s trademark maroon awning. Thomas explains how the recent batch of storms that swept through Broken Arrow ripped a section of the awning, and it was sent in for repairs.
Thomas describes their business approach as “very focused on their customers’ needs.” Acknowledging the somewhat clichéd expression, he unpacks the phrase in detail, noting that it is common for jewelry dealers to dwell on solely “high-end” sales and some customers end up with an experience that makes them feel awkward or overlooked in the process. Stoltzner is quick to point out that his team is committed to building long-lasting relationships with customers, and notes that the store offers jewelry in virtually every price range “from twenty dollars to one hundred-twenty thousand dollars.” It is clear that, for Thomas, the jewelry business is as much about people as it is their adornments. This unassuming, neighborly approach has earned Moody’s a reputation as a favorite jewelry dealer for the region. No doubt, new customers who stop in for a visit will walk away with a smile on their face and some sparkle in their life. You can find information online at www.moodysjewelry.com.
Christopher Davis is an educator and musician, as well as a writer. A California native, he resides in Tulsa with his wife, two sons and a modest menagerie of pets. When he isn't inspiring young minds, you will most likely find him spending time with his family or playing drums and percussion with Project Huckleberry or the Movetet. In addition to Value News, Davis also writes for Currentland. You can view his work at https://seedavis.wordpress.com.