By: Duane Blankenship | Category: Retail | Issue: February 2012
J. David Jewelry owner Joel Wiland (back) with jewelry designer Frank Tremonti (seated) and master jeweler Nathan Wynn (left) overlooking a computer-aided custom pendant design.
J. David Jewelry owner Joel Wiland truly enjoys his profession. “The jewelry business deals as much with people’s emotions as it does with the products they select,” says Joel. “I enjoy helping make others happy.”
Joel is an innovative marketer who gives added value to his quality, competitively-priced products. “Our customers know they are getting great value with every dollar they spend at
J. David, and we enjoy a mutual trust.”
This is the fifth year for J. David Jewelry’s Valentine’s Day rose promotion. With every purchase of $250 or more, J. David will give the customer a dozen long-stemmed red roses – as long as supplies last. Valentine’s Day is Tuesday, February 14. The roses will be given with qualifying purchases on Saturday, February 11, Monday, February 13, and Tuesday, February 14. J. David Jewelry is always closed on Sunday.
If you do your Valentine’s Day shopping early, anytime in February prior to the promotion dates, you will be given a voucher with your qualifying purchase and can pick up your long-stemmed roses on February 11, 13, or 14.
Last year when placing rose orders, Joel thought he was ordering one dozen roses per package. In reality, each package contained 18 roses, leaving J. David with extra roses. Each year, Joel has personally taken any roses left over from the Valentine’s Day promotion to Cancer Treatment Centers of America in Tulsa and distributed the roses to cancer patients. Joel never introduces himself to the recipients; he just wishes them well and gives them their Valentine’s roses. If the husband is in the room, whether patient or caregiver, Joel gives him the roses, and says, “Here are the roses you ordered for your Valentine.”
Last year Joel was able to also distribute roses to a crisis pregnancy organization and a home for battered women. A total of 42 women received a dozen roses.
J. David has unique gifts to please your Valentine and to accommodate any budget. Pandora bracelets, necklaces, and charms are always favorites. This year J. David offers customers a choice of either a dozen red roses with a $250 purchase, or a Pandora jewelry box with a $150 or more purchase of Pandora products.
“Chocolate” jewelry has climbed to the top of the popularity charts for Valentine’s Day or any other gift-giving occasion. These special chocolate-colored jewelry items are available in diamonds, pearls and gold. Each item is exquisitely beautiful and unusual.
Diamonds come in all colors of the rainbow, according to Joel. Some of the rarest colors are reds and pinks. J. David carries a variety of beautifully colored diamonds.
You may also be interested in creating a sentimental gift by having a quality dog tag engraved with a personal photo of your choosing. These dog tags make great key chains for men or women, or can be worn as necklaces.
“We have the only 3-D printer in the state of Oklahoma,” says Joel. “With the printer, our jewelry designer, Frank Tremonti, utilizes a computer-aided cad-cam program to design one-of-a-kind custom jewelry pieces.” The 3-D printer then reproduces the design in a plastic material that is used in the actual production of a custom jewelry item. Nathan Wynn, master jeweler, is also part of the J. David design and repair team.
Visit J. David Jewelry on Facebook or Twitter. And be sure to get your dozen long-stemmed red roses when you do your Valentine’s Day shopping at J. David.
Blankenship graduated from the University of Oklahoma and has enjoyed a lifetime career in advertising. He started his own advertising business in 1993 and enjoys creating graphic art and writing. Hobbies include hunting, fishing and pencil drawings. Duane and his wife, Janice, have been married over 50 years and are active in their church and community. He has been a contributing writer for Value News/Values Magazine since 2005.