Reputable Jeweler Expands to Broken Arrow

Vincent Anthony Jewelers, a Tulsa staple for 12 years, is expanding operations to Broken Arrow at the beginning of November.

By: Duane Blankenship | Category: Other | Issue: November 2012

Vincent Anthony Jewelers Owner Lonnie Iannazzo (left) introduces staff members of the new Broken Arrow store: Sales Associates Daniella Mercer and 
Laura Cunningham, and Store Manager Dave Pfeifer. (Not pictured: Sales Associate Audrey Thorp.)

Vincent Anthony Jewelers Owner Lonnie Iannazzo (left) introduces staff members of the new Broken Arrow store: Sales Associates Daniella Mercer and Laura Cunningham, and Store Manager Dave Pfeifer. (Not pictured: Sales Associate Audrey Thorp.)

Vincent Anthony Jewelers had its beginnings in Tulsa 12 years ago in a strip center at 101st and Yale. In 2002, Owner Lonnie Iannazzo moved Vincent Anthony to a free-standing building at 101st and South Sheridan. The company has enjoyed terrific growth and success in spite of challenging events and tough economic conditions. Vincent Anthony has always carried the highest quality products coupled with an undying dedication to customer service. Lonnie says,

“I don’t know anyone, in any part of retail, that respects and treats customers better than Vincent Anthony Jewelers.” Servicing the entire metropolitan area from their Tulsa location, Lonnie has been asked many times by a loyal customer base in the Broken Arrow area when he would be expanding into Broken Arrow. A new Vincent Anthony Jewelers will be open for business in early November, just in time for your Christmas and holiday shopping. The store is located at 2601 N. Aspen, immediately south of the Broken Arrow Expressway and across the street from McDonald’s.

    Vincent Anthony is a ­ full-service jewelry store with selections ranging from bridal sets, loose diamonds, watches, pearls, rings, necklaces, bracelets, pendants, and so much more.   

    “Having a jeweler on staff to serve both Vincent Anthony locations means your precious jewelry never leaves our ­company,” said Lonnie. Items brought in for repair will never need to be shipped out of town or out of state. Repair work might include something as ­simple as ring sizing or chain ­soldering all the way up to a ­creative, fully custom designed piece. Have you ever tried to find a jeweler who replaces watch batteries? It can be ­difficult to find one. Vincent Anthony carries a full selection of watch batteries and does the replacement for you, generally while you wait.  

    Andrea Candela, Angelique de Paris, Michelle Watches, Simon G, William Schraft, and a complete line from the Pandora Jewelry Collection are a few of the quality designer lines you will find at both Vincent Anthony locations. Michelle Watches combine beautiful ­diamonds and stainless steel with interchangeable straps so the ladies can always be color ­coordinated and in impeccable style anytime, day or evening, casual or formal. According to Lonnie, “Vincent Anthony is really excited about the LeVian designer line that is widely recognized for bringing the ‘Chocolate Diamond’ to market.”

    You can check out the website for Vincent Anthony Jewelers at www.vincentanthony.com for more information and a look at the products you will find at both store locations. Be sure to watch for a grand opening announcement for the Broken Arrow store.

    Store manager for the new Broken Arrow location is Dave Pfeifer. Dave has had 27 years in the jewelry business, all in the Tulsa area. “I am really excited about this opportunity with Vincent Anthony and to be working with Lonnie again,” said Dave. Years ago, when Lonnie was a regional manager for a national jewelry company, he hired Dave to manage one of his stores.  

    The staff of Vincent Anthony Jewelers in Broken Arrow also includes Sales Associates Laura Cunningham, Daniella Mercer and Audrey Thorp. Each of these ­knowledgeable associates has years of jewelry experience in the Tulsa area.

    Lonnie and the new staff of Vincent Anthony Jewelers in Broken Arrow hope you’ll stop by for a let’s-get-acquainted visit and then make it a habit to come in whenever shopping for ­yourself or looking for a unique gift for a special someone in your life. 

For more information, contact

Vincent Anthony ­Jewelers

2601 N. AspenBroken Arrow, OK 74012(918) 806-1444 10038 S. SheridanTulsa, OK 74137(918) 291-9700  www.vincentanthony.com


Duane Blankenship Profile Picture

About Author Duane Blankenship

Blankenship graduated from the University of Oklahoma and has enjoyed a lifetime career in advertising. He started his own advertising business in 1993 and enjoys creating graphic art and writing. Hobbies include hunting, fishing and pencil drawings. Duane and his wife, Janice, have been married over 50 years and are active in their church and community. He has been a contributing writer for Value News/Values Magazine since 2005.

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