By: Eddie Stephens | Category: Special Interest | Issue: December 2006
Rusty McMurray keeps the talk flowing on the daily afternoon program.
Combine what is becoming our country’s largest demographic with relevant, targeted radio media and the result is a winning broadcast known as “Senior Class”.
KCFO AM 970 features this daily show hosted by Rusty McMurray. As a local radio veteran, his afternoon show features topics of interest to many, particularly those listeners who are 55+ years of age.
“Our focus is to entertain, educate and inform,” McMurray says. “Senior citizens and many older Baby Boomers will find something pertinent during every show.”
The audience for the hour long broadcast is increasing and has exceeded the station’s benchmark. Ken Staley, General Manager, is thrilled at the show’s success since it joined KCFO’s line-up in September of this year.
“Senior Class” informs listeners with ready-to-use information. Whether it is an update flowing out of recent news or a health tip relative to Medicare and prescription plans, those who tune in daily will find the hour informative.
“For example, on Thursdays we highlight an area Non-Profit organization that’s of value to our listeners. Many Boomers are faced with the care of aging parents and/or grandparents and we inform them of available organizations,” McMurray emphasizes.
Closely associated is the program’s educational aspect. Each Friday the “Dr. Talk” segment provides a discussion forum with Dr. Howard Haagland.
Listeners can make educated choices about health, fitness and new, available medications. McMurray engages listeners by hosting knowledgeable guests who provide a practical, call-in forum on a variety of useful topics.
Rounding out the shows format is its entertaining approach to all things “Senior”. “We have a blast,” says McMurray.
Among the highlights of the show’s commitment to entertain, is “Senior Class Flashbacks”. This nostalgic aspect (a part of each day’s show), might include classic clips from “radio show” days or feature music certain to stir up many memories of “the good, ol’ days.”
Tune in for “Super Senior Wednesdays”. This hour spotlights an inspiring, local senior adult while offering listeners an opportunity to dialogue about issues relevant to them.
The “Senior Class Road Show” takes the program outside the studio. The promotional show, featuring games like Bingo, travels to many local Senior and Independent Living Centers.
McMurray’s afternoon program occupies the 3 p.m. to 4 p.m. time slot, Monday through Friday. It joins KCFO’s family Christian talk-radio format that has inspired and informed listeners since 1980.
Tune your dial to AM 970 and discover the difference “Senior Class” is making in the lives of Tulsa area Senior Adults:
Mondays: “Opinion Show” with Charlie Biggs
Tuesdays: “Money Talk”
Wednesdays: “Super Senior” Day
Thursdays: “Non-Profit” feature
Fridays: “Dr. Talk”
Tune to AM 970. KCFO is a winner with the “Senior Class”.