By: Duane Blankenship | Category: Automotive | Issue: October 2010
The “Pit Crew” of South Pointe Chrysler Jeep Dodge’s new Express Lane includes (L to R): Kendall Peterson, Phillip Hooper, Service Advisor Cody Cox, Matt Harmon and Lance Young.
Most of us are pressed for time, and a lot of us are also pressed for expendable income these days. South Pointe Chrysler Jeep Dodge has taken a very impressive step to not only save you valuable time when having your vehicle serviced, but they’ve also implemented a new program that will save you some cold, hard cash.
According to Fixed Operations Director Mike Griffin, “Our research has shown it to be apparent that the customer experience is less than expected when a diagnostic fee is quoted prior to performing simple inspections. Some of those inspection fees run as high as $50 to $150.” At a time when the company’s focus was on retaining customers and growing business, South Pointe developed a free diagnostic fee policy.
Once a vehicle is taken to the South Pointe service area, the majority of diagnostics are completed within just a few minutes. Their decision to adopt a free diagnostic fee policy means that you’ll never be charged for visual inspections, short road tests, simple testing, or for items that can be diagnosed with a diagnostic device. This includes when the engine light, ABS light, low tire pressure light or battery light is on, and any other common concerns customers have.
Griffin acknowledged that there are isolated incidences when tearing down a major component might be required. In the customer’s best interest, when this happens South Pointe will still first perform a simple diagnostic check at no charge. Then, if a major tear down is required, they will completely assess the problem, and the customer is advised of the cost for the more extensive diagnostic. When the tear down is completed, the customer is given a quote that includes all parts and labor needed to complete the work and remedy the problem.
In addition to the new diagnostic fee policy, a new Express Lane was opened at South Pointe Chrysler Jeep Dodge in early August. An official grand opening for the Express Lane is scheduled for October 2, and the public is invited to enjoy refreshments and sign up for a host of door prizes.
Express Lane Service Advisor Cody Cox is always easy to identify by his red shirt. He oversees the Express Lane “Pit Crew” and times them daily to ensure that your vehicle is always serviced in record time – usually in well under 15 minutes. Visit the crew whenever your car needs a lube, oil or filter change, tire rotation, brake inspection or wiper blade replacement. Each vehicle will receive a multi-point inspection. Every customer who orders a lube, oil and filter change will also receive a chassis lube (if applicable) and checks of the vehicle’s air filter, tires, brakes and reverse lamps, headlamps, tail lamps, turn signals, and wiper blades. In addition, antifreeze will be checked and topped off if needed, the battery will be tested, and the brake fluid, differential, and power steering reservoirs will be checked and filled when needed. Tire pressure will be checked, and the transmission fluid and windshield solvent reservoirs will also be topped off.
Although South Pointe specializes in Chrysler, Jeep, and Dodge products, they service all makes and models. Customers are invited to wait in the modern customer lounge, where they’ll find a TV, free donuts each morning, a free coffee bar, free Wi-Fi service, and vending machines for snacks and soft beverages. Best of all, you’ll never need an appointment for the ultimate in quick, quality service at the South Pointe Chrysler Jeep Dodge Express Lane.
Blankenship graduated from the University of Oklahoma and has enjoyed a lifetime career in advertising. He started his own advertising business in 1993 and enjoys creating graphic art and writing. Hobbies include hunting, fishing and pencil drawings. Duane and his wife, Janice, have been married over 50 years and are active in their church and community. He has been a contributing writer for Value News/Values Magazine since 2005.