By: Duane Blankenship | Category: In Our Communities | Issue: October 2007
Gary Akin, president of the Owasso Chamber of Commerce, explains the Total Resource Campaign and how it benefits Owasso Chamber of Commerce members.
The Fifth Annual Owasso Chamber of Commerce Total Resource Campaign is preparing for its kickoff. TRC, as it is known, offers chamber members a wide range of advertising and sponsorship opportunities designed to promote and enhance their businesses.
The 2008 campaign offers hundreds of event sponsorships, electronic advertising and printed media options. “An important component of the Total Resource Campaign is that it assists our chamber members in budgeting for the upcoming year,” says Gary Akin, president of the Owasso Chamber of Commerce. “Although membership growth is fundamental to our success, only 35 percent of our annual income is derived from membership investment. Sponsorship of events and selling various forms of advertising accounts for 65 percent of the chamber’s income.”
The TRC program provides each chamber member with a complete list of all products and services that can be secured for their business during the coming year. Although the Owasso Chamber of Commerce staff sells sponsorships and memberships year-round, TRC is a seven-week, concentrated sales program performed by volunteers.
With TRC, business owners have the opportunity to review each chamber activity or event during the upcoming year. They can then evaluate the benefits of every sponsorship or advertising opportunity before confirming their final decisions.
Any member of the Owasso Chamber of Commerce is welcome to become involved in the program. TRC leaders will professionally train participants. During the campaign, participants will be rewarded for their efforts with cash and the opportunity to qualify for an annual vacation package. As a result of securing a minimum of $8,200 in sales during the 2007 Total Resource Campaign, 19 people were able to vacation in Cancun last April.
TRC is a professionally-organized campaign designed to raise money for the chamber. Thus, it assists the chamber in executing its annual program of work. “Two major goals of the Owasso Chamber of Commerce are to maximize the profitability of our membership and to enhance the quality of life for our residents,” Akin mentions.
For more information on getting involved in the 2008 Total Resource Campaign or on the program itself, contact the Owasso Chamber of Commerce at (918) 272-2141.
Blankenship graduated from the University of Oklahoma and has enjoyed a lifetime career in advertising. He started his own advertising business in 1993 and enjoys creating graphic art and writing. Hobbies include hunting, fishing and pencil drawings. Duane and his wife, Janice, have been married over 50 years and are active in their church and community. He has been a contributing writer for Value News/Values Magazine since 2005.