By: Carol Beck-Round | Category: Health & Beauty | Issue: September 2007
Gerving assists a client interested in purchasing a wig.
Mindy Gerving’s first question is, “Have you ever worn a wig?” Reply with an affirmative answer, and she will come back with, “Well, you haven’t ever felt anything this great.” Gerving is excited about her wigs. Upon checking out the beautiful styles and colors she has available, you will see why.
A current master instructor at Claremore Beauty College, Gerving has been in the beauty industry for over 12 years. Owner of Beautiful Wigs and Accessories, Gerving saw the need by women in Claremore for quality wigs at affordable prices. She also knew hairdressers in town who were having the same problem. “Clients were asking where they could find wigs in Claremore,” says Gerving. “I had to send them to Tulsa.”
Gerving was touched by her clients’ needs. “Some were going through chemotherapy and didn’t feel like driving to Tulsa,” she says. “Others were older women who did not have transportation to Tulsa.” With a can-do attitude and a need to supplement her single-mother income, Gerving decided that, by opening her own store, she could help her clients and be home with her children in the evenings. It was a win-win situation. “I saw a problem and I thought, ‘I can fix it,’” she says.
Gerving has been surprised by the response to her new business. “I’ve only sold one wig to a woman undergoing chemo,” she says. “My other clients include women who don’t want to mess with their hair for a variety of reasons like going on vacation or going out to dinner after work. They can just wear a wig, and no one knows the difference.”
Gerving checks out a beautiful, grey wig with Denise Nelson, owner of Claremore Beauty College.
Women who want a different look have also bought wigs from Gerving. She emphasizes that wigs today are much better quality than in the past. “These aren’t your grandmother’s wigs,” she laughs. Today’s wigs are lightweight and breathable. “You don’t feel like you’re wearing one,” she adds.
Clients can choose from three different lines of wigs: Rene` of Paris, Raquel Welch or Gabor. Many colors are available, and customers can choose either synthetic or real, human hair. “Of course, real hair costs four times as much as synthetic hair, but the new synthetic wigs are unbelievably like the real thing,” she says.
When you purchase a wig from Beautiful Wigs and Accessories, you can be sure that Gerving will take care of you after the sale. “When people buy wigs online or through a TV show, they don’t know what they’re getting,” she says. “They also don’t get the service needed after the sale.” Wigs require a correct fit, texturizing and styling to meet the needs of each individual. “When you buy a wig, the bangs are always too long,” she explains. “Not only do the bangs usually need trimming, but it has to be styled to fit the client.” Gerving can also provide her clients with accessories, including wig stands, shampoo and conditioner.
To check out the beautiful wigs and accessories available, stop by Claremore Beauty College at 200 N. Cherokee or call (918) 231-1838. Gerving even makes house calls in the evenings and by appointment on Saturdays.
Excited about the wigs she offers, Gerving loves working with them to get the right style and color.
After 30 years in public school education, Carol Round retired and moved from Grand Lake to Claremore, Oklahoma in 2005, where she writes a weekly faith-based column which runs in 14 Oklahoma newspapers as well as several national and international publications. Three volumes of her columns have been compiled into collections: A Matter of Faith, Faith Matters and by FAITH alone. She has also written Journaling with Jesus: How to Draw Closer to God and a companion workbook, The 40-Day Challenge. This past year she has written three children’s books, a series called Nana’s 3 Jars, to teach children about the value of giving, saving and spending money. All of Carol’s books are available through Amazon. In addition to writing her weekly column, authoring books and speaking to women’s groups, she writes for Value News. She also blogs regularly at www.carolaround.com. When she is not writing or speaking, she loves spending time with her three grandchildren, working in her flowerbeds, shooting photos, volunteering at her church or going on mission trips overseas, and hiking. She is also an avid reader and loves working crosswords and trying to solve Sudoku puzzles.