Not Your Average Neighborhood Bottle Shop

Aspen Liquor has the largest selection in Broken Arrow and emphasizes friendly service.

By: Christopher Davis | Category: Retail | Issue: July 2015

Paula and Morris McCarver, managers, Aspen Liquor.

Paula and Morris McCarver, managers, Aspen Liquor.

For those who live in Broken Arrow and enjoy the occasional alcoholic beverage, the name Aspen Liquor is likely to evoke a smile. Conveniently located on the corner of 91st and Aspen, the legendary liquor store is just minutes from Highway 169 and the BA Expressway. Even customers who do not live nearby will benefit from adopting Aspen Liquor as their neighborhood bottle shop, where customers are considered family.
Before store manager Paula McCarver joined the team at Aspen Liquor five years ago, she was a regular customer. A longtime owner of a landscaping company, McCarver had suffered an injury that forced her to reevaluate her business altogether. About that time, the current manager was looking to retire and knew Paula was considering her options. So, she approached Paula about taking her spot at Aspen Liquor. “The timing was perfect,” she recalls, and the transition was easy for everyone.
A lot of businesses like to say their customers are like family, but at Aspen Liquor the claim holds up. It seems like the only thing that distinguishes customers from staff is the side of the counter they are standing. Yet, more often than not, employees are only behind the counter to ring up a sale.
“You’re never going to see someone just sitting behind the counter, reading,” quips Morris McCarver, who manages the beer inventory at Aspen Liquor. Rather, employees are engaging customers: answering questions, suggesting a new arrival or simply helping locate a favorite.
After all, Aspen Liquor does have the largest selection of beer and wine in Broken Arrow. It is common for employees and customers to greet one another by name and carry on conversations about the various offerings. Each employee is knowledgeable about the products in stock, though some have special expertise.
For example, Paula McCarver is passionate about wine. “Especially a dry red,” she notes. Despite her personal tastes, she keeps up with the ever-growing inventory, which includes a lot of imports, as well as vintages from California, Oregon, Washington and Oklahoma. Her husband, Morris McCarver, joined the team several years ago and oversees the beer selection. “We have a lot of Oklahoma brews,” he says. They also focus on bringing in limited and new releases from favorite breweries like Marshall’s and Sierra Nevada.
In addition to the broad selection of beer and wine, Aspen Liquor carries all the requisite brands of the harder stuff. From vodka to whiskey to tequila, there’s no doubt customers will find what they are looking for.
What could be better than a huge selection at great prices? Well, discounts on cases are always a bonus. Cases of beer and large bottles of wine are eligible for a 10% discount, while cases of 750 mL wine bottles fetch customers 15% off. Even better, Aspen Liquor has a customer rewards program. Each month, they hold a drawing for $100 gift certificate to use in the store. Now that’s a reward!
Truly, Aspen Liquor treats their customers like family. With an expansive selection, great prices and monthly drawings for a party’s worth of store credit, it’s no wonder their customers are so loyal. After more than three decades in business, the store just gets better (not unlike a fine wine).
For those looking for a shopping experience that boasts the best in selection and friendly service, head over to the corner of 91st and Aspen. No one leaves disappointed. 

For more information, contact

Aspen Liquor 

2201 W. Washington St.
Broken Arrow, OK 74012
(918) 451-0747

Christopher Davis Profile Picture

About Author Christopher Davis

Christopher Davis is an educator and musician, as well as a writer. A California native, he resides in Tulsa with his wife, two sons and a modest menagerie of pets. When he isn't inspiring young minds, you will most likely find him spending time with his family or playing drums and percussion with Project Huckleberry or the Movetet. In addition to Value News, Davis also writes for Currentland. You can view his work at

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Aspen Liquor

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Aspen Liqour

2201 W. Washington St. | Broken Arrow, OK
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