By: Duane Blankenship | Category: Automotive | Issue: September 2011
Momentum Chevrolet of Broken Arrow is the new name of Speedway Chevrolet. General Manager David Norton (left) is shown with Momentum service department staff members Jake Tudor, Andy Boyce and Parts and Service Director Jeff Cantrell. (Not pictured: Russell Pearson and Barry Bowles.)
August 29 was the official date for the name change from Speedway Chevrolet to Momentum Chevrolet of Broken Arrow. The Chevrolet store is one of 108 automotive dealerships in the United States owned by Sonic Automotive, Inc. Sonic – an acronym for Sales Opportunities New In Concept – is a world-class leader in the automotive retail industry.
According to Parts and Service Director Jeff Cantrell, “One of our main goals is to continue building relationships and loyalty throughout our customer network.” Just one of the ways Momentum will be developing customer relations is through new vehicle owner’s clinics that will be held bi-monthly at the dealership. Customers will be invited to attend the meetings to get to know their Momentum service team and become better acquainted with the features and factory service recommendations for their vehicles. Hors d’oeuvres are served at each clinic.
OnStar® is a popular GM option. Onboard Vehicle Diagnostics (OVD) sends owners monthly email reports showing what’s going on with their vehicles’ key operating systems – in simple language and images. It’s all part of the OnStar service at no additional cost. OnStar looks at your vehicle on a periodic basis and notifies you by email if your car needs recommended servicing, or if it sees an area of concern with the emission control system or anything that turns on “check engine” lights. OnStar also notifies Momentum Chevrolet, who will promptly deliver you another email plus a phone call to see if you desire to schedule a service appointment. This system is much better than learning of a problem when your vehicle breaks down a hundred miles from nowhere.
“According to GM standards, Momentum Chevrolet technicians are trained to the equivalency of 228 percent of GM’s recommended training,” says Cantrell. “We actually
over-train our employees who work on your vehicle.” Cantrell says that the dealership has consistently received great results from customer satisfaction surveys and high scores for both sales and service departments. General Manager David Norton emphasizes Momentum’s new approach to business with stronger maintenance-minded content. “It’s a fact,” he says, “that customers get maximum benefits from their vehicles when they keep them serviced.”
Momentum Chevrolet of Broken Arrow has a mobile commercial service vehicle that will come to your business to perform many fleet vehicle services. And any vehicle – personal or commercial – that comes to Momentum for service receives GM’s multi-point
According to Norton, the dealership recently tripled their pre-owned vehicle inventory, and they now have a pre-owned vehicle sales department with a separate display area. Whether you’re looking for a new or pre-owned vehicle, you’ll appreciate Momentum’s up-front pricing program. Constantly researching the Tulsa market for average selling points, they post each vehicle with a realistic selling price. “We don’t want to put our customers through the process of haggling,” says Norton. “We want them to experience Momentum’s friendly way of doing business.”
At Momentum Chevrolet, you still get professional sales and service personnel, great products and prices, and an easy way to buy a car. They want your business and are doing everything possible to take their industry to a new level of expectation. The Momentum staff is devoted to answering your questions, and you can expect to see members of the sales staff armed with iPads to help speed up the process of buying your next car. “We’re one big team,” says Norton, “and we’re here to make your car-buying experience and follow-up services a pleasure. We promise you will feel great about doing business with Momentum Chevrolet of Broken Arrow.”
Blankenship graduated from the University of Oklahoma and has enjoyed a lifetime career in advertising. He started his own advertising business in 1993 and enjoys creating graphic art and writing. Hobbies include hunting, fishing and pencil drawings. Duane and his wife, Janice, have been married over 50 years and are active in their church and community. He has been a contributing writer for Value News/Values Magazine since 2005.