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Investing in Client Relationships

Linda Rainwater and Caroline Adams, are taking advantage of new state-of-the-art financial assessment tools to better serve clients in Owasso.

By: Sheryl Sowell | Category: Financial Services | Issue: October 2009

Linda Rainwater joined Edward Jones in 2003 after a long career as a project manager for a major ­airline. She opened her Owasso office in March, 2004. She works directly with clients to understand their personal goals – from college savings to ­retirement – and create long-term strategies for their investments that emphasize a well-balanced portfolio and a buy-and-hold strategy. Linda enjoys traveling and being involved in her community. Memberships include Owasso Chamber of ­Commerce and Tulsa Chamber of Commerce.

Linda Rainwater, a financial advisor with the financial services firm Edward Jones, and Caroline Adams, branch office administrator, are taking advantage of new state-of-the-art financial assessment tools to better serve clients in Owasso. The technology is an engine for financial advisors to identify and prioritize clients’ financial goals, analyze information, make and implement recommendations, and stay on top of progress.

“These tools better equip me to help clients walk through a process that will help them set realistic long-term financial goals versus just buying stocks, bonds and mutual funds,” Rainwater said. “My clients want to know, ‘Can we afford to retire? What type of income can we expect during retirement without outliving our money?’ This technology helps me better answer those questions.” In fact, Rainwater and Adams recently attended an advanced training seminar in Tulsa to learn more about these tools.

Another aspect of the technology Rainwater and Adams are excited about is their ability to deliver more customized, easy-to-understand reports. At a glance, the added color and graphics illustrate important data and steps clients need to take to help reach their goals.

“When I sit down with my clients, my job is to help them articulate their long-term financial goals and then gather enough data to create tailored financial road maps they can follow,” Rainwater said. “I believe this behind-the-scenes technology will improve conversations about why people invest and – over the long haul – help them stay on track.”

Edward Jones provides financial services for individual investors in the United States and, through its affiliates, in Canada and the United Kingdom. Every aspect of the firm’s business, from the types of investment options offered to the location of branch offices, is designed to cater to individual investors in the communities in which they live and work. The firm’s 12,000-plus financial advisors work directly with nearly seven million clients to understand their personal goals – from college savings to retirement – and create long-term investment solutions that emphasize a well-balanced portfolio and a buy-and-hold strategy. Edward Jones embraces the importance of building long-term, face-to-face relationships with clients, helping them to understand and make sense of the investment options available today.

Edward Jones, which ranked number two on Fortune magazine’s “100 Best Companies to Work For 2009,” is headquartered in St. Louis. The Edward Jones interactive website is located at, and its recruiting website is Member SIPC.For more information, contactLinda RainwaterEdward Jones 8805 N. 145th E. Ave., Ste. 106Owasso, OK 74055(918) 274-7044

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About Author Sheryl Sowell

Sheryl Sowell was born and raised in Tulsa, OK. She graduated from Will Rogers High School and received her Bachelor of Arts in English from Northeastern State University in 2007. She has worked for Value News as editor, writer and advertising copywriter since 2008. She enjoys meeting and interviewing people for Value News articles, learning about their backgrounds, and helping to promote their businesses and local events. In her free time, she enjoys reading, trying new recipes and crafts from Pinterest, attending concerts and sporting events, and spending time with family and friends. Sheryl lives in Tulsa with her fiancé Paul, their daughter Scarlett, and their two dogs, Gunner and Boo.

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Linda Rainwater, Edward Jones

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8805 N145th East Ave., Suite 106 | Owasso, OK 74055
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