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Gifts for Newborns to Preteens

For the newborn to preteen on your shopping list, you’re sure to find something extra special at Emily’s Playhouse.

By: Deanna Rebro | Category: Gifts & Decor | Issue: December 2009

Cindy Rickard, Emily’s Playhouse owner, can help keep winter’s chill off your special little girl with a large selection of unique, quality coats.

For the newborn to preteen on your shopping list, you’re sure to find something extra special at Emily’s Playhouse, 991 W. Will Rogers Blvd., in the Ne-Mar Shopping Center. Emily’s specializes in unique, quality clothing, accessories, toys, jewelry and gifts. They carry everything from tuxedos and formal dresses to diaper bags and teethers.

Owner Cindy Rickard considers the store, named after her granddaughter Emily Jade, a one-stop shopping destination for learning, playing and making kids look good.

Cindy makes a special point of ordering only wholesome children’s books such as “Where the Wild Things Are” and “Mouse Paint” books with matching toys. “I don’t want parents to have to worry about what their kids are reading when they buy something here,” she says. Klutz activity books are always in demand, as well as Jan Brett Christmas books. An Art Center provides child-safe and age-appropriate projects designed to foster young creative minds.

Customer service is the cornerstone of Cindy’s business. When customers come in asking for something, she will try to get it. “That’s what makes this store different,” she explains. “My customers can expect unusual twists on necessary items.”

Popular toys this year are Melissa & Doug wooden toys and puzzles, floor puzzles, and the new wipe-clean learning mats. Also popular are Madame Alexander play baby dolls and the Recycling Truck by Green Toys, named one of this year’s top 10 toys for Christmas on “Live with Regis and Kelly.” Fancy Nancy dolls are always a favorite, as well as Tracksters online racing cars for older boys.

Young girls will delight in the playful Snap Cap™ stretch chokers and boot huggers that hold magnetic bottle caps in a variety of designs and colors. Other jewelry selections include beads, bangles and suede necklaces. Socks and handmade grosgrain ribbon hair bows add the finishing touches. Girls in their tweens can create style in their private space with plastic bead curtains and matching chandelier and room décor.

Other great gift ideas include Papo collectible figurines for boys, write-on personalized ornaments, and School Years Record Book for anyone from preschool through 12th grade. Need some stocking stuffer ideas? How about fun yet functional flashlights in a variety of shapes and colors by Rich Frog Industries?

Mothers-to-be and mothers of newborns find Emily’s Playhouse a treasure chest for both useful and unique merchandise. According to Cindy, one of the most sought after items are the Hooter Hiders nursing covers for discreet nursing. The Kalencom of New Orleans diaper bags are also very popular. Their vinyl covers come in a variety of eye-catching solids and prints. And they wipe clean instantly. A new introduction from Kalencom is a quick-change kit. Also new are handmade baby quilts, made to order by Kandy’s Kustom Kwilts.

Quality is important at Emily’s Playhouse, offering clothing brands such as Baby Lulu, Baby Nay, LeTop, Quicksilver, Roxy, Bebe Mode and Bebe Monde. Shoe brands include Pepiped and Wee Squeak.

You won’t find a better selection of coats that stand out from all the rest. Rothschild, Bonnie Jean, and Corky and Co. are just a few name brands.

Don’t let this holiday season get by without a visit to Emily’s Playhouse. Hours are Monday through Friday from 10 a.m. to 7 p.m., Saturday from 10 a.m. to 5 p.m, and Sunday from 1 p.m. to 5 p.m. Looking for something in particular? Give Cindy a call at (918) 343-2229. If you're short on time, check out the Emily's Playhouse website for easy shopping at home: You can shop online, and the gifts you choose will be beautifully wrapped and ready to pick up at the store.

For more information, contact

Emily’s Playhouse

991 W. Will Rogers Blvd.Claremore, OK 74017(918)

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About Author Deanna Rebro

Deanna Rebro has worked in the publishing industry 30+ years, including eight years writing for Value News. She has also worked in real estate for the past six years. Deanna graduated from Kent State University in Kent, Ohio with a B.A. in Journalism. Outside of work, she serves as Vice President on the Board of Directors for Pet Adoption League. “Every story I write is a learning experience,” she said.

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