By: Duane Blankenship | Category: Other | Issue: May 2015
Joel and Kendra Wiland of J. David Jewelry opened their second store one year ago at 101st & Memorial. They started J. David Jewelry over 20 years ago.
Operating from their J. David Jewelry store in Broken Arrow for more than 20 years, store founders Joel and Kendra Wiland opened a second location in Tulsa in May of last year. You’ll find the new J. David Jewelry branch just east of Memorial on 101st Street.
The design of the new showroom is open, inviting and easy to navigate from one beautifully designed display case to the next. Landon Wiland, J. David marketing director (and Joel and Kendra’s son), says, “There are no walls, corners or obstacles to stop you as you travel from case to case through the showroom. The back of the showroom has a huge window allowing visitors to observe J. David’s skilled artisans as they create custom jewelry pieces for customers.
With Mother’s Day just around the corner, this is a great time to visit either of the J. David Jewelry locations. You’ll find a huge selection of rings, earrings, necklaces, bracelets and pendants that will please any wife or mom, and fit your budget.
J. David Jewelry is known throughout the area as the place to shop for truly custom-designed jewelry. “Customers frequently bring in several pieces that have been in their families for generations,” says Landon. “They are interested in having a single piece of fine jewelry custom designed and crafted utilizing a variety of diamonds or other fine stones.” J. David’s designers will sit with you and exchange concept ideas. They will sketch ideas you will love. Once a concept is selected, another artisan creates a cad/cam rendering with the cost to produce the creation. “Our designer’s cad/cam designs actually look like photographs,” said Landon. Once the design is finalized, a 3-D printer is used to produce a 3-D plastic model. Upon final approval, the lost-wax technique is used to create the actual piece of jewelry. Each step, from concept to creation, takes place at J. David Jewelry.
Two outstanding gift ideas to consider for Mothers’ Day are J. David’s Alex & Ani Jewelry and their Heart Throb Collection. Alex & Ani provides a meaningful, eco-conscious collection of jewelry and accessories, and each item is proudly designed and crafted in America with sustainable materials. Some items are sentimental; others are symbols. The neat thing about this collection is that the bracelets can be stacked together or worn with other jewelry, making each assortment style uniquely yours.
“Heart Throb diamond jewelry is one of the most exciting collections we’ve seen in years,” said Landon. Every piece offers stunning diamonds that shimmer with every beat of your lady’s heart. Diamonds are precision mounted with a revolutionary hinge that allows them to literally dance with mesmerizing light at the slightest movement.
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Blankenship graduated from the University of Oklahoma and has enjoyed a lifetime career in advertising. He started his own advertising business in 1993 and enjoys creating graphic art and writing. Hobbies include hunting, fishing and pencil drawings. Duane and his wife, Janice, have been married over 50 years and are active in their church and community. He has been a contributing writer for Value News/Values Magazine since 2005.