By: Duane Blankenship | Category: Other | Issue: December 2011
South Pointe Service Manager Ben Perry places customer satisfaction and customer retention at the top of his list of priorities.
South Pointe Chevrolet Service Manager Ben Perry has been employed at the dealership since mid-year and has served in the automotive field for nearly 27 years. His employment background includes service with Chevrolet, Chrysler, Jeep, Dodge, GMC, Buick, Pontiac, Toyota and BMW. Many will likely recognize his name and face.
Raised in Ada, Oklahoma, Perry graduated from Ada High School. He began his career in the automotive business with a Chevy dealer as a parts runner. Eight years later he was assistant parts manager. He also served as parts and service manager for five years at another local dealership. He is glad to be returning to his roots with Chevrolet at South Pointe Chevrolet in Tulsa.
Perry is proud of his organizational skills and is dedicated to serving customers in the best manner possible. A personal ongoing goal is to improve customer retention, with the ultimate goal being “once a customer, always a customer.” Customer loyalty, Perry believes, is earned through hard work and genuinely putting the customer first. “Both South Pointe and I will work to this end,” he says.
“South Pointe Chevrolet has the top trained auto technicians in our zone, according to GM,” says Perry, “and we intend to keep our top rating.” South Pointe has had three technicians complete a GM endorsed Automotive Student Educational Program (ASEP). Their most recent graduate of the ASEP was in August of last year. Through the program, GM has specific technician training initiatives to assist dealers in developing their next generation of technicians. The GM Technician Training Strategy is a three-tiered approach for allowing dealers to train technicians at every level – from high school to college and beyond. The program is a joint effort between GM, dealerships, and selected colleges across the United States. It focuses exclusively on current GM products and allows students to alternate between attending college and working at a sponsoring GM dealership for two years. Upon graduation, students receive an associate’s degree in automotive technology (or similar). Students earn their associate’s while working and learning on the job, a combination that provides a solid education along with invaluable work experience.
Many of the South Pointe technicians have been specifically trained to provide the highest level of service to specific areas of your vehicle. Those areas include training for heavy line technicians, drivability, suspension and steering, trim and electrical, and heating and air conditioning. Whatever the area of need, South Pointe has someone specifically trained in that area.
Perry emphasizes that South Pointe Chevrolet is your one-stop shop where you’ll find anything and everything for your vehicle, with the only exception of gasoline. “When a customer brings his or her vehicle to us, they are assured that they will receive first class treatment, whether we’re just changing the oil and filters with genuine factory recommended products, or providing any other automotive need or service required. And it’s all right here under one roof.”
When your car or truck needs service, check out South Pointe Chevrolet. They service all GM products including Corvettes, Hummers and Escalades.
Blankenship graduated from the University of Oklahoma and has enjoyed a lifetime career in advertising. He started his own advertising business in 1993 and enjoys creating graphic art and writing. Hobbies include hunting, fishing and pencil drawings. Duane and his wife, Janice, have been married over 50 years and are active in their church and community. He has been a contributing writer for Value News/Values Magazine since 2005.