By: Joshua Danker-Dake | Category: Home Interior Retail | Issue: November 2008
The DirectBuy team in Tulsa: David Meadows, Gale Phillips, Dave Berry, Teresa Berry and Riaan Nel.
“Last year, DirectBuy members purchased over a billion dollars’ worth of merchandise at cost,” says Dave Berry, owner of Tulsa’s DirectBuy. That surprising figure shows the growing popularity of this membership buying service.
“DirectBuy is the number one way to buy direct for your home,” says Berry. “We help folks buy high-quality, name-brand merchandise at cost. We help people save thousands of dollars, even over retail sale prices, on things they’re going to buy anyway. If you’re building or remodeling a house, we can save you thousands.”
Dave and his wife Teresa have been in Tulsa for nearly ten years. “Originally, we joined DirectBuy in Springfield as a member, and when we saw how much money we were going to save, we decided to buy the Tulsa franchise,” he says.
DirectBuy offers an almost unbelievable array of products. “Practically anything you’d use to build, remodel or furnish your home, we can get you,” says Berry. “I even buy my golf shorts and golf clubs here.” DirectBuy offers furniture, home accents, sporting goods, electronics, flooring, kitchen and bath products, wallpaper, large and small appliances, hardware, outdoor living materials, jewelry, watches, luggage, apparel, and many other products.
“People join DirectBuy because they’re tired of paying retail,” says Berry. “They’re tired of the ridiculous markups that stores add. We’re practically the opposite of retail. We’re a totally different animal. We offer savings and convenience. Our salespeople aren’t on commission. And we give you one-stop shopping for home remodeling and building. Gas is $4 a gallon. Why chase all over town when you can get everything in one place?”
DirectBuy members have access to the private showroom, as well as 800 manufacturers at cost. “When you become a DirectBuy member, it’s like you’re a dealer for every category of merchandise,” says Berry. “You’ll have a friend in the home improvement business, a friend in the furniture business, a friend in the appliance business. DirectBuy is your friend in each business.”
DirectBuy has been in business for over 37 years and currently has over 160 showrooms in the United States and Canada. In the next year, the Tulsa showroom will be expanding significantly.
You can visit DirectBuy on the web at www.directbuy.com, where you can see a presentation on the differences between DirectBuy and retail stores, information on purchasing directly from manufacturers, an explanation of insider prices, an overview of member privileges, and member testimonials. You can also get a free visitor’s pass so you can schedule a tour of the DirectBuy showroom.
“Here’s the bottom line: we save folks a ton of money,” says Berry.