By: Danielle Stoltz | Category: Automotive | Issue: May 2019
The Route 66 Nissan of Tulsa Executive Team, featuring (seated) Chuck Mulkey, Executive Manager and Matthew Bates. (standing left to right): Marcus Childs, Angelo Estes, Todd Williams, Ray Asberry, Landon Bush, Jeremy Stafford, William Childs, and David Pope.
Sitting along Tulsa’s iconic I-44 are dealerships that have been in existence for more than 50 years. Even though Route 66 Nissan of Tulsa was established in 2017, it stands tall among its competition, with exceptional customer service and pricing.
“A Better Way!” is Route 66 Nissan’s motto. It’s one that the staff is fully committed to, says executive manager Chuck Mulkey, from the moment a customer steps onto the lot to long after they drive away.
“We’re always striving to be the best we can be,” he said. “We are going to take care of the customer, no matter what.”
That customer care begins with that first greeting says general manager David Pepe.
Route 66 Nissan service team (front row left to right): Tom Connley, Zack Moushon, Blaine Baird, Andy Pena, Ramon Corella, Richie Villegas, Steven Benike, Anthony Vendetti, (middle row left to right): Rod Diaz, B.G., Alex Elliott, Greg Wood, (back row left to right): Chris Bell, Todd Smetana, Toby Zinke, Chris Sheets.
“We want you to feel comfortable when you come in. We know that everyone’s process is a little bit different, and we want to respect that person’s process. Our job is to educate the customer, give them all the reasons to buy and not put any pressure on them.”
And the sale isn’t the end of Route 66’s great customer service.
“When you hand the keys to a customer, a lot of dealerships think that’s when their job’s over. For us, we feel like that’s when our job starts,” Pepe said. “We want you to keep coming back. We want you to feel like you can trust us to have your oil changed, to have your transmission repaired or to send your family or friends to one of my guys who took care of you on the front side. You have to build this culture of follow-up and customer service, and it starts with us as the management team and goes all the way down.”
Exceptional customer care is a team effort that Route 66 Nissan takes pride in, and it can be seen in every department throughout the entire dealership.
“We appreciate everybody that’s behind the scenes—our cashiers, our parts department, our warehouse workers. We need everyone.” Mulkey said.
Along with exemplary customer service, Route 66 Nissan strives to offer no-haggle pricing that cannot be beaten.
“We’re as competitive as anyone in the Nissan market,” Mulkey said. “We don’t ever put our second best price out there; only the best price.”
Mulkey also touts “the best finance department in the five-state region.”
“We don’t care if your credit is good, bad or really bad; we are still going to work just as hard to get you financed.”
The dealership has only been around for two years, but in that time, Mulkey says they have become embedded in the community. For the second consecutive year, they will give a vehicle to the St. Jude’s Children’s Hospital giveaway, the only dealership in Oklahoma to have done so.
“St. Jude’s is a huge part of what we believe in–giving back,” he said.
Mulkey says it’s all about relationships and building trust within the community.
“I’ve been doing this long enough that I’ve sold people cars earlier in my career and then I’ve sold their kids cars when they turn 16 and then I’ve sold their kids cars when they are getting out of college. I’ve been blessed to have so many relationships come out of me being in the car business.”
Putting the customer first, offering the best pricing and building trust—Route 66 Nissan of Tulsa is providing “A Better Way” to shop for vehicles.
Shop foreman Chris Sheets working on a Nissan Sentra.
Danielle Stoltz lives in Tulsa, OK with her husband and three children. She has a passion for her family, writing, and coffee shops. After several years in journalism and communications, working for Oral Roberts University, the Tulsa Shock/WNBA, and KJRH in Tulsa, Danielle is now a social media manager serving businesses and organizations across the country, and even overseas. She has a master’s degree from Full Sail University and a bachelor’s from Oral Roberts University.