Arkansas Valley State Bank Launches New Brand

Arkansas Valley State Bank, the family owned community bank founded in Broken Arrow in 1905, has undergone a few changes over the years.

By: Sheryl Sowell | Category: Financial Services | Issue: December 2008

Marketing Director LaTaunya Williams is excited about Arkansas Valley State Bank (AVSB)’s new name change to AVB.

Arkansas Valley State Bank, the family owned community bank founded in Broken Arrow in 1905, has undergone a few changes over the years. Named for the fertile Arkansas Valley that surrounds the area, the bank eventually modified its name to AVSB. After over a year of research, the bank found it advantageous to shorten its name further to AVB. The change went into effect in late October.

The modification to AVB has not come lightly. According to Marketing Director LaTaunya Williams, “After extensive research, it was discovered that the combination of ‘Arkansas’ and ‘State’ caused people to think our bank was founded in the state of Arkansas. Being proud of our deep Oklahoma roots and foundation in Broken Arrow, we decided that removing ‘State’ from our name and going from AVSB to AVB was a slight change that would make a big difference moving forward.”

The slight modification in the bank name also provided an opportunity to freshen up the logo and website. Check out the new site at “We are all extremely excited about our new fresh look, but please be assured that we are the same family-owned Oklahoma bank that you’ve known and loved over the years. There have been no changes in ownership,” says LaTaunya.   

AVB continues to provide a wide range of services for all your financial needs, including personal, business and online banking. They offer home equity lines of credit (HELOCs), CDARS, health savings accounts, IRA’s and much more.

Online banking with bill payment and cash management is available, in addition to installment loans with automatic draft from your checking account.

The loan department can arrange small business loans, mortgages and construction to permanent financing.

Also, more than 104,000 ATM locations are on hand throughout the United States and in 43 countries worldwide, so AVB customers have access to their account 24 hours a day, seven days a week no matter where they are.

AVB has three locations in Broken Arrow – 302 S. Main St., 6401 S. Elm Pl., and 2201 N. Elm Pl. in Stone Wood Hills – and one location in Tulsa at 9800 E. 51st St. Lobby hours for all locations are Monday through Friday 9 a.m. to 4 p.m. The drive-through is open Monday through Friday 7 a.m. to 6 p.m. and Saturday 8 a.m. to noon.

The friendly staff at AVB encourages you to stop by with any banking questions or needs and have a cup of coffee on them. Just as LaTaunya said, AVB is spicing things up with its new name, but it is still the same friendly family-owned community bank it has been since it was founded in Broken Arrow over a century ago. 

For more information, contact


(918) 251-9611

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About Author Sheryl Sowell

Sheryl Sowell was born and raised in Tulsa, OK. She graduated from Will Rogers High School and received her Bachelor of Arts in English from Northeastern State University in 2007. She has worked for Value News as editor, writer and advertising copywriter since 2008. She enjoys meeting and interviewing people for Value News articles, learning about their backgrounds, and helping to promote their businesses and local events. In her free time, she enjoys reading, trying new recipes and crafts from Pinterest, attending concerts and sporting events, and spending time with family and friends. Sheryl lives in Tulsa with her fiancé Paul, their daughter Scarlett, and their two dogs, Gunner and Boo.

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For more information, contact:

AVB Broken Arrow

(918) 251-9611
302 S. Main Street, 6401 S. Elm Place
Broken Arrow, OK 74012

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