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A Win-Win Opportunity

Curves members drop over 10.6 million pounds of food to local food banks.

By: Duane Blankenship | Category: Health & Fitness | Issue: March 2007

Frannie Walden instructs a Curves member on the techniques of hydraulic resistance training.

That’s right! Curves, the world’s largest fitness center franchise and the fastest-growing franchise in history, collected over 10.6 million pounds of groceries last year and dropped it all off to local food banks. It was all part of the annual Curves Food Drive.

The entire month of March will be dedicated to gathering non-perishable foods from Curves members during their ninth annual Curves Food Drive. In addition to helping others less fortunate than we, Curves locations across the United States and Canada will waive their service fee from March 1st through March 10th for any new member who contributes a bag of groceries.

Frannie Walden, owner of two Curves locations in Broken Arrow, says, “This is truly a win-win opportunity. It’s a winner by helping those less fortunate than we who live right here in Broken Arrow. And it’s a winner by waiving the service fee to Curves and inviting new members to, literally, change their lives forever for the better.”

Walden’s two Curves operations are located just east of 71st and Lynn Lane, and on the southwest corner of 81st and Aspen, right behind Pizza Hut. The latter location was moved from an across-the-street location in September of 2006.

Curves is the first facility designed for women to offer 30-minute fitness and commonsense weight loss with the support of a community of women. The Curves workout allows women of all ages and fitness levels to combine strength training with a cardio workout through safe, efficient hydraulic resistance, making it possible to work every major muscle group while keeping the heart rate at a cardio training level.

Walden says, “Our primary service strengthens women physically and strengthens their quality of life. Ironically, it also improves the quality of life for their families. And it all happens in a very comfortable environment for women. A Curves workout includes a warm-up, cardio exercise, strength training, a cool down, and stretching. All in only 30 minutes!

“Both Broken Arrow Curves locations also offer weight management counseling featuring a scientifically proven method to raise metabolic rate and end the need for perpetual dieting,” Walden added.

Ms. Walden also shared information from a five-year study conducted by a team of researchers from Baylor University that was led by Dr. Richard Krieder, Ph.D., FACSM, professor and director of Baylor’s Exercise and Sport Nutrition Lab. The study states, “We have had the Curves program under close scientific scrutiny since the fall of 2002. Initial studies confirmed that the Curves program is effective at helping women lose weight, increase bone density, gain muscle strength and aerobic capacity, and raise metabolism.”

The study further stated that, “The least fit women in the Baylor study burned between 164 and 238 calories in 30 minutes. The most fit test subjects burned as many as 522 calories in 30 minutes,” said Kreider. “As you progress and become more fit, your capacity for burning calories increases.”

So, what is the bottom line? According to Walden and the study, “The Curves workout is unique in that the intensity can adjust automatically to the fitness level of the person exercising. Not only does this help women stick with the program, but it helps them avoid injury while still permitting them to make substantial gains in weight control, fitness, and overall health.”

If you are a lady interested in getting a great 30-minute workout with other women, becoming fit and having a good time doing it, then what are you waiting for? Call or visit the Curves location nearest you today!

For more information, contact


866 S. Aspen Ave., Broken Arrow, OK 74012
(918) 259-9933
1061 N. 9th St., Broken Arrow, OK 74012
(918) 259-1856

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Duane Blankenship Profile Picture

About Author Duane Blankenship

Blankenship graduated from the University of Oklahoma and has enjoyed a lifetime career in advertising. He started his own advertising business in 1993 and enjoys creating graphic art and writing. Hobbies include hunting, fishing and pencil drawings. Duane and his wife, Janice, have been married over 50 years and are active in their church and community. He has been a contributing writer for Value News/Values Magazine since 2005.

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