By: Values Editor | Category: Restaurants | Issue: March 2018
The Made in Oklahoma Coalition, founded in the year 2000, is a group of 70+ Oklahoma food manufacturers, growers and producers dedicated to promoting brand awareness for Oklahoma made food and beverage products.
After over a decade of raising awareness for made in Oklahoma products, The MIO Coalition recognized that consumers in our state not only want to shop for local products at the grocery store, but they also want to support the Oklahoma restaurants that incorporate locally produced food and beverage items into their menu’s. Thus, in an effort to make this information more readily available to Oklahoma consumers the MIO Restaurant Program was born.
For an Oklahoma restaurant to become part of the MIO network, they must utilize a minimum number of MIO products and fill out an online application process. Benefits of being an MIO Restaurant include: Seasonal CO-OP advertising opportunities; year-round social media and PR exposure; access to the MIO logo & marketing materials; MIO mobile friendly website listing; and, becoming a candidate for MIO Restaurant of the Month promotion.
The Restaurant of the Month promotion was implemented to provide additional support and recognition to MIO restaurant members that go above and beyond the baseline requirements for membership by offering a robust selection of MIO products to their patrons. After each restaurant of the month is selected, a public voting process is implemented at the beginning of the next calendar year to determine who will be named MIO Restaurant of the Year. The winner of the MIO Restaurant of the Year campaign will receive a plaque of recognition, free advertising through MIO, a special feature on the MIO website and social media platforms as well as a $1,000 donation to the food bank of their choice.
Starting next month, Values Magazine will begin recognizing each MIO Restaurant of the Month winner and give you the inside scoop on what makes each restaurant special so stay tuned!
Fill out your MIO Restaurant application today at www.miocoalition.com.
Dana Pugh is a writer, photographer and web designer from Tulsa, Oklahoma. She began her career as a U.S. Army Public Affairs Specialist and currently writes for Values Magazine.
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