By: Duane Blankenship | Category: Automotive | Issue: July 2010
The staff of BMW Motorcycles includes Co-owner Judy Ewerling, Parts Manager Carita Lahdenitty, Sales Manager Matt Holman and Co-owner Bill Ewerling.
When Bill Ewerling took early retirement from a Tulsa-based oil company, he decided he enjoyed meeting people and working so much that he could not yet convince himself to retire. In January of 1996, Bill, his wife Judy, and his son Bill incorporated as Iron Lightning, Inc. Just five months later in June of the same year, they opened their doors as Iron Lightning in Broken Arrow. The operation specialized in the production of custom American V-twin motorcycles, and also provided service and parts for all American V-twins, including Harley Davidson. “As custom bike builders, we were also dreamers,” says Bill.
The Ewerlings’ first dealer venture was for an OEM (original equipment manufacturer) just one year later, when they became a franchised dealer for California Motorcycle Company (CMC). CMC was subsequently purchased by the “second generation” Indian Motorcycle Company. Iron Lightning was approached to become a franchised Indian dealership and was from mid-June 1999 until Indian’s doors were closed in September of 2003. During those four years, the Ewerlings enjoyed good fortune with the Indian brand and sold motorcycles to several country music stars, including Alan Jackson.
In 2000, Iron Lightning became a franchised dealership for BIG DOG Motorcycles, the largest custom bike manufacturer in North America. Since then, Iron Lightning has enjoyed the distinction of being recognized as one of the BIG DOG Top Ten Dealerships in retail sales.
January 1st of this year, Iron Lightning was approached by BMW Motorcycles and became the manufacturer’s newest authorized dealership representing BMW in the greater Tulsa area. All BMW models are represented in the store’s ultra-sharp and professional-looking showroom, including the all-new S1000 RR. The BMW dealership’s parts department is stocked with the parts needed for everyday maintenance requirements, plus any item can be ordered and made available in record time. Recently, a foreign customer touring the United States got the part he needed the next day, permitting him to continue his travels with a minimum of downtime. The technicians at BMW Motorcycles are BMW trained, and their tools and equipment are state-of-the-art, allowing them to professionally repair and maintain your motorcycle.
Bill Ewerling Jr. is one of the certified BMW trained technicians who provides repair and service maintenance to BMW motorcycles.
“‘Dealer News Magazine,’ the bible of the power sport industry, has recognized our dealership as a Top-100 Dealer in the United States for the past five years,” Bill proudly acknowledges. This award is even more impressive when you learn that nearly 10,000 North American motorcycle and power sporting dealers throughout the country and Canada were eligible. “We are proud of our achievements, our passion is our strength, and our most important commitment is to customer satisfaction,” adds Bill.
The store has a great assortment of BMW and BIG DOG motorcycles, parts, accessories and apparel. You’ll enjoy meeting the friendly staff and inspecting the super-clean service department. Be sure to check out the in-shop dyno used in diagnosing problems riders experience with their bikes. The goal is to get your bike repaired and back on the road as quickly as possible.
If you are a BMW owner and have not visited BMW Motorcycles Tulsa, what are you waiting for? Bill and Judy and their crew look forward to meeting all Tulsa area BMW riders and hope to add many more satisfied customers to a very passionate group of BMW owners.
Blankenship graduated from the University of Oklahoma and has enjoyed a lifetime career in advertising. He started his own advertising business in 1993 and enjoys creating graphic art and writing. Hobbies include hunting, fishing and pencil drawings. Duane and his wife, Janice, have been married over 50 years and are active in their church and community. He has been a contributing writer for Value News/Values Magazine since 2005.