20 Years of Excellence

J. David celebrates 20th anniversary in the jewelry business.

By: Duane Blankenship | Category: Other | Issue: December 2014

Owner Joel Wiland and his wife, Kendra, opened J. David Jewelry 20 years ago.

Owner Joel Wiland and his wife, Kendra, opened J. David Jewelry 20 years ago.

Twenty years ago, Joel David Wiland and his wife, Kendra, started a jewelry business in their home. “We started our business with three rings, $500 cash and a lot of faith,” says Joel. “The first year we did $6,000 in gross sales. Yes, it was a ‘gross’ year and we ate a lot of macaroni and cheese!” Today the couple has two J. David Jewelry stores located in Broken Arrow and Tulsa and a Pandora store at Woodland Hills Mall in Tulsa. The business is family owned and operated; their son Landon is the company’s marketing director. 

“Although we started with little,” says Joel, “God has blessed us and grown our business. Our faith has never faltered, and God has provided the lamp to light our pathway as we have taken each new step.” Joel believes that many people fail because they stand still and do nothing. “You can’t change direction if you’re not moving, and the real key to success is the ability to stay focused on that which you do best.” He and Kendra have never stood still and, consequently, have grown a highly successful business.

The Wilands have built their business on service. They own the only jewelry stores in the state with full imaging capabilities at each location. With their computer-aided cad-cam, they have the ability to design and create custom, one-of-a-kind jewelry. Once a design is completed, it is downloaded to a 3-D printer to produce a plastic mock up that is ultimately used in the production process of the custom design. J. David has four full-time custom jewelry designers.

Joel says the jewelry profession is probably the oldest business in the world. “Jewelry has been around for over 6,000 years, and many in our industry continue doing things the same way simply because that’s how it’s always been done. We like to think J. David has taken a different approach.” With the 3-D printer, a customer can see, touch and feel a prototype of their custom jewelry design. Finished products are cast onsite, and then the diamonds are set. “Turnaround time is generally under three weeks when conditions are perfect,” adds Joel.  

Joel feels changes being made in the industry are making J. David Jewelry more relevant because of their unique products and production capabilities. “Highest principles are the foundation upon which our business has been built,” he says. “Kendra and I make two trips each year to Antwerp, Belgium. Because we are members of the Independent Jewelers Organization, we are allowed to personally make selections from some of the world’s best diamonds, effectively cutting out the middle man.”

J. David Jewelry has always been a favorite shopping destination, especially around the holidays, when the store is stocked with the latest in jewelry trends and traditions that are sure to please any recipient and your budget. For truly unique gift ideas, visit any one of the three locations to find beautiful gifts of jewelry that will last a lifetime.

For more information, contact

J. David Jewelry 

613 N Aspen, Broken Arrow
(918) 251-6300


8200 E. 101st St., Ste. B, Tulsa 
(918) 364-6300


Duane Blankenship Profile Picture

About Author Duane Blankenship

Blankenship graduated from the University of Oklahoma and has enjoyed a lifetime career in advertising. He started his own advertising business in 1993 and enjoys creating graphic art and writing. Hobbies include hunting, fishing and pencil drawings. Duane and his wife, Janice, have been married over 50 years and are active in their church and community. He has been a contributing writer for Value News/Values Magazine since 2005.

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J.David Jewelry

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J.David Jewelry

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