Category: Food & Drink | Issue: September 2019
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How much do you know about Domino’s? When it comes to making and delivering delicious pizza, Domino’s is king. Domino’s operates more than 14,000 pizza restaurants in more than 85 countries, and delivers more than 1.5 million pizzas each day. Domino’s delivery experts drive more than 10 million miles across the United States every week to bring you the best food they can make. Talk about passion! Here’s how they became a powerhouse of pizza delivery. From humble beginnings as a single pizza restaurant in 1960, Domino’s has become today’s recognized world leader in pizza delivery. At Domino’s they’re all about pizza — and from the day their doors opened, they have dedicated themselves to making and delivering delicious food with high-quality ingredients. Beyond pioneering the concept of efficiently delivering their made-to-order pizzas, they have been a part of innovations that have made a significant impact on the entire food delivery industry: • Domino’s pioneered patented insulating bags to keep pizzas oven-hot during normal delivery. • Domino’s created the sturdy corrugated pizza box, which keeps moisture from weakening the box and cheese from sticking to the top. • Domino’s invented the 3D car-top sign, which is currently used by a variety of industries, including taxis and driving schools. They’re all about delivery ideas that make it easier and more convenient for our customers. When you think about pizza places that have delivered hot and fresh from the oven to your door, think Domino’s, because they’re constantly updating their menu to include more entrees, sides, and desserts created just for you. Domino’s launched online pizza ordering in 2007, and in 2008, we revolutionized the online delivery experience by introducing the Pizza Builder and Domino’s Tracker® tools. They’re all about pizza, as well as harnessing the power of technology to make your ordering experience even better. So they identified key ways their customers would benefit from online tools. Pizza Builder, an innovation in online food ordering, enables customers to make their favorite selections and see their pizza come to life on a computer screen. Domino’s Tracker® is an innovation in food delivery that enables customers to follow the progress of their order from the time it’s placed until it arrives at the door. They also added the Pizza Profile to the website, as well as Domino’s AnyWare™ ordering technologies, which enable customers to leverage technology to place their order via text, smartphone, tweet, and more. Finally, because they’re all about savings, we also added coupons and promos to the website. Domino’s innovations help them better deliver on their promise to bring customers great pizzas, pasta, sandwiches, desserts, and drinks as efficiently as possible.